Project Keywords:
Investing, Women’s Finance, Wealth Management
Project Summary
Academic Area:
Project Medium:
This APP is an investing and financial wellness app tailored to women, offering tools to manage investments, financial coaching, learning resources, and a debit card with cash-back rewards at women-owned businesses.
Project Achievements
Sallie Krawcheck created This APP to close the gender wealth gap by addressing women’s unique financial journeys, including longer lifespans, lower average earnings, and career breaks. The app aims to provide a full-circle approach to financial health.
Project Inspiration
This APP introduced the only investing algorithm that accounts for gender-specific factors. It empowers women by making investing accessible and offering features like The Edit, which breaks down financial news into digestible content. The app has become a lifeline for women disproportionately affected by the COVID-19 pandemic.
Project Social Impact
This APP helps close the gender wealth gap by equipping women with the financial knowledge and resources they need to build wealth. Its personalized approach encourages women to take control of their financial future, leading to increased economic empowerment and stability.
Project Market Demand
This APP helps close the gender wealth gap by equipping women with the financial knowledge and resources they need to build wealth. Its personalized approach encourages women to take control of their financial future, leading to increased economic empowerment and stability.